Crackdown on Unlicensed Domestic Help Ads in UAE

In a sweeping crackdown to protect residents and uphold labour laws, the United Arab Emirates has taken decisive action against the illegal recruitment of domestic workers by shutting down 77 social media accounts operating without official licences. The coordinated move, announced by the Ministry of Human Resources and Emiratisation (MoHRE) in partnership with the Telecommunications and Digital Government Regulatory Authority (TDRA), underscores the UAE’s continued commitment to regulating domestic employment and ensuring the safety and rights of both employers and workers.

 

A Joint Operation Against Online Illegality

The enforcement action, carried out during the first half of 2025, followed an extensive investigation by MoHRE. The ministry discovered that the 77 accounts - active on platforms such as WhatsApp, Instagram, and other popular social media networks - were illegally advertising domestic worker services. These accounts operated without MoHRE's required licensing, violating UAE labour laws and posing significant risks to families and the recruited individuals.

 

This move builds on earlier enforcement efforts. In a previous operation conducted in early 2024, MoHRE had shut down 55 illegal domestic worker recruitment activities, including five social media accounts. The recurrence of such illicit online activities has prompted renewed calls for vigilance from the public.

 

Legal Risks and Safety Concerns

Hiring domestic workers through unlicensed or unverified sources might appear convenient or cost-effective, but it exposes employers to a multitude of legal and personal risks. According to MoHRE, individuals who engage with such services forgo the protections offered by formal employment contracts and labour regulations. This could leave families vulnerable in situations involving:

 

• Theft or Property Damage: Without a formal agreement, legal recourse is limited if personal belongings are stolen or damaged.

• Injuries or Medical Emergencies: Employers may face complications with insurance or liability if a domestic worker is injured on the job.

• Third-Party Harm: Employers could be held legally accountable if the worker causes harm to guests, neighbours, or others.

• Lack of Screening: Unlicensed agents are not subject to background checks or medical screening, raising concerns about safety and suitability.

 

Ministry Issues Firm Warning to the Public

In an official press release, MoHRE warned:

 

“Dealing with unlicensed domestic worker recruitment agencies and unreliable social media pages promoting domestic worker services could lead to customers losing their legal rights, which are guaranteed when they exclusively deal with Ministry-licensed and approved agencies.”

 

The ministry further emphasised that these violations are not only regulatory breaches but also represent a broader threat to community safety and worker welfare. Bypassing official channels undermines the safeguards put in place to ensure fair and transparent employment relationships.

 

Safer Hiring Through Licensed Channels

To help residents navigate this issue, MoHRE has published a full list of approved recruitment agencies across the UAE on its official website. These licensed agencies adhere to stringent legal and ethical standards and are regularly monitored by the Ministry to ensure compliance.

 

MoHRE also encouraged the public to verify the legitimacy of any agency or individual advertising domestic worker services online. Residents can contact the Ministry’s dedicated call centre at 600590000 for guidance or to report suspicious activities.

 

The Broader Implications

This latest enforcement wave highlights a broader digital challenge: the use of social media platforms for unauthorised commercial activity. The UAE’s regulatory bodies are intensifying efforts to police these platforms to prevent the exploitation of vulnerable individuals and protect consumers from illegal or deceptive services.

 

As the demand for domestic help continues to rise, especially in urban centres, the UAE government remains steadfast in reinforcing ethical hiring practices. This crackdown sends a clear message: while convenience may tempt some to sidestep regulations, the risks—legal, financial, and personal - are far too great.

 

Final Word

Employers are strongly advised to avoid taking shortcuts and to use only Ministry-approved agencies for hiring domestic help. Not only is this the legal route - it’s the safer, more ethical choice for all parties involved.

 

For more information and to access the list of licensed recruitment agencies, visit: www.mohre.gov.ae

 

 

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