Dubai Launches Mada Media Company: A New Era for Advertising and Investment

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai, has issued a landmark law establishing the Mada Media Company, a private joint-stock entity tasked with managing, operating, and developing advertising sites throughout Dubai. The new company will also spearhead investment in advanced advertising technologies and research while ensuring full regulatory compliance.

Under the new law, the Roads and Transport Authority (RTA) and Dubai Municipality are empowered to delegate their advertising-related responsibilities, including permit issuance and management of advertising assets, to Mada Media. The law mandates the transfer of all advertising-related rights, obligations, and assets from these government entities to the company in accordance with a concession agreement. Government agencies will support this transition by facilitating the legal transfer and registration of assets to Mada Media or its subsidiaries.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, also issued a decision forming the company's Board of Directors. Mattar Mohammed Al Tayer has been appointed as Chairman, with Hussein Mohammed Al Banna serving as Vice Chairman. The law further grants the Board legal powers to manage the company's affairs and outlines the framework for utilizing human and financial resources.

Additionally, Mada Media’s shares may be publicly offered, with ownership ratios determined by the Chairman of The Executive Council of Dubai, allowing the public to invest in the company.

This forward-thinking initiative by His Highness aims to modernize Dubai’s advertising sector, creating a centralized, efficient system for managing advertising functions and ensuring the city remains a global leader in media and communication.

For any enquiries or information, contact ask@tlr.ae or call us on +971 52 644 3004. Follow The Law Reporters on WhatsApp Channels.