Abu Dhabi Firms Advised to Avoid Unauthorised Contracts with Social Media Influencers

The Abu Dhabi Department of Economic Development (ADDED) has issued a circular urging all licensed economic establishments within the Emirate of Abu Dhabi to adhere strictly to prescribed regulations when engaging with social media influencers.

Acknowledging the vital role played by licensed economic entities in fostering a conducive business environment in Abu Dhabi, ADDED emphasised the following compliance measures:

Social media influencers must obtain a license from ADDED to conduct advertising activities through online platforms.
Economic establishments are required to secure a permit from ADDED before initiating any form of advertising, including promotional and marketing activities.

Economic entities must ensure they possess a valid license issued by ADDED when entering into contracts with influencers and social media platforms.

Failure to comply with these regulations regarding the engagement of social media influencers may result in penalties and violations as outlined in ADDED's regulatory framework. Penalties for non-compliance range from AED 3,000 to AED 10,000, and repeated offences could lead to the closure of the establishment for failing to adhere to ADDED's directives and controls.

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