Dubai Launches One Billion Award to Empower Content Creators for Social Good

Dubai has launched the prestigious One Billion Award, offering a $1 million prize to content creators who make a positive impact worldwide. Organized by the 1 Billion Followers Summit and Dubai’s New Media Academy, the award is part of a broader initiative to highlight the power of digital media in driving social good. The summit, which will take place from January 11-13, 2025, under the theme “Content for Good,” encourages content creators to apply by November 30, 2024.

Designed to inspire new voices, the One Billion Award emphasizes the importance of creating content that fosters empathy, compassion, and unity. In his announcement, Mohammad Al Gergawi, UAE Minister of Cabinet Affairs, highlighted the award’s role in “promoting a culture of giving, compassion, and communication without borders or boundaries.”

Eligible applicants are expected to demonstrate content that positively impacts society, with an emphasis on scientific, cultural, humanitarian, or social value. Judges will evaluate entries based on creativity, originality, and their adherence to social media standards. The entries must also show high audience engagement, inspiring a broad and inclusive viewership.

The selection process involves a rigorous evaluation of entries by a panel, culminating in a shortlist of ten finalists. From December 16 to 31, public voting will allow audiences worldwide to support their favorite projects, with the final winner announced on January 13. The summit’s 2025 edition will introduce specialized tracks focused on technology, economy, and content creation, catering to both amateur and professional content creators.

With an ambitious goal of reaching over one billion people, the 1 Billion Followers Summit is set to bring together top influencers from around the world, reinforcing the UAE’s position as a hub for digital media and positive social impact.