Johnny Cash’s Estate Sues Coca-Cola for Illegal Use of Voice Impersonator

The estate of iconic country music legend Johnny Cash has filed a lawsuit against Coca-Cola, accusing the company of unlawfully using a sound-alike performer in a national television advertisement. Submitted on November 25, the complaint claims the beverage company hired professional impersonator Shawn Barker to replicate Cash’s unmistakable voice in commercials broadcast during college football games -- without seeking approval from the late singer’s estate.

Legal Basis and Key Claims

This action represents one of the earliest high-profile cases brought under Tennessee’s 2024 ELVIS Act, a law that strengthens publicity rights by extending legal protections to an individual’s voice. In the filing, estate lawyer Tim Warnock described the alleged breach as “theft of his integrity, identity and humanity,” arguing that using an artist’s voice without consent is equivalent to stealing their persona. The lawsuit, he said, aims to safeguard Cash’s legacy and uphold the rights of performers more broadly.

ELVIS Act Claims and Damages Sought

The estate is seeking an order to remove the advertisement from circulation and is pursuing financial damages under both the ELVIS Act and Tennessee’s consumer protection laws. According to the complaint, Coca-Cola “pirated Johnny Cash’s voice in a nationwide advertising campaign for its own gain -- without permission or any compensation” to the trust responsible for preserving the singer’s heritage.

What Happens Next

Coca-Cola is now required to issue its formal response, after which the court will assess whether the case can move forward under the cited legislation. Johnny Cash -- renowned for his resonant baritone and his ability to bridge country, rock, folk and gospel -- died in 2003. His artistic and financial affairs are managed by the John R. Cash Revocable Trust.

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