Taylor Swift Moves to Block Bedding Brand’s 'Swift Home' Trademark

Pop superstar Taylor Swift has filed a formal request with the US Patent and Trademark Office (USPTO) to block a bedding company from registering a federal trademark for the name "Swift Home," arguing that the brand’s logo could create confusion among consumers.

The filing, submitted on Wednesday by Swift’s company, TAS Rights Management LLC, states that the cursive “Swift” used in Cathay Home Inc’s branding closely resembles Swift’s signature, which she has trademarked for use on merchandise including clothing and bed linens. According to the filing, the similarity could lead shoppers to mistakenly believe that the singer endorses or is affiliated with the company’s products.

Cathay Home, which sells its bedding through retailers such as Bed Bath & Beyond, Target, and Nordstrom, applied last year to register the federal trademark covering a range of items including pillows, mattresses, and sheets. The company has not publicly responded to Swift’s objection.

Swift, a 14-time Grammy Award winner, recently completed her record-breaking “Eras” tour, which became the highest-grossing concert tour of all time. Her filing underscores that she has invested heavily in protecting her intellectual property, noting that her name and signature are already federally trademarked for bed linens, clothing, and other merchandise. The singer’s legal team argues that allowing Cathay Home to secure the trademark could cause consumer confusion and dilute the value of her brand.

Trademark attorney Josh Gerben, who first reported the filing, observed that Swift has historically filed relatively few trademark oppositions compared with other celebrities of her stature. “Normally, somebody with as much invested in intellectual property as Taylor does would be more active at the Trademark Office,” Gerben said. He added that the primary trigger for this filing may have been the logo’s visual similarity to Swift’s signature.

This action is one of several high-profile trademark and intellectual property moves that Swift has taken over the years to protect her brand. While she has faced other legal disputes, her filings against branding that imitates her signature or name highlight her ongoing vigilance over how her identity and likeness are used commercially.

For consumers, this case raises broader questions about trademark enforcement, celebrity endorsements, and how companies navigate branding in crowded markets where famous names can influence purchasing decisions.

For any enquiries or information, contact ask@tlr.ae or call us on +971 52 644 3004. Follow The Law Reporters on WhatsApp Channels.