256 Realty Brokers Penalised for Breaching Advertisement Regulations This Year

The Dubai Land Department (DLD) announced on Wednesday that it has fined 256 property brokers for failing to comply with the regulations and terms and conditions of advertisements during the first half of 2024.

In a statement issued by the regulator, it was revealed that over 1,200 legal warnings were also issued for non-compliance with the laws. During the first half of 2024, DLD inspectors carried out 450 field inspections and 1,530 inspections of related advertisements.

"These operations are part of the regular monitoring conducted by the Real Estate Control Department to enhance market transparency and integrity and protect the rights of investors and customers," said Ali Abdullah Al Ali, Director of the Real Estate Control Department at the Real Estate Regulatory Agency (RERA) in the Dubai Land Department.

The regulator's goal is to guide broker compliance with the terms and conditions for advertisements, specifically ensuring the presence of a QR code that meets approved specifications, is readable when scanned, and that the advertisement data matches the code authorisation.

"We continuously work on developing monitoring and inspection mechanisms so that all parties comply with the regulations governing the real estate sector in the emirate.

We urge all real estate brokers and companies to fully adhere to the instructions and directives issued by DLD to maintain the market’s sustainability and development. We also call on the public not to engage with any property advertisements not approved by DLD," said Al Ali.

The regulator will soon deploy artificial intelligence technologies for advertisement monitoring, which will significantly enhance the governance of the control process and reduce related violations.