Dubai Launches 'Saned' Initiative to Support Low-Income Families

Dubai has unveiled a new charitable initiative, the 'Saned' initiative, aimed at supporting the food needs of low-income families across the emirate. The initiative, anchored in the values of cooperation and solidarity, seeks to provide sustainable food support to vulnerable groups through a charitable endowment.

 

Sustainable Charitable Endowment

At the heart of the Saned initiative is the establishment of a sustainable charitable endowment, which will be used to generate funds for the benefit of those in need. This endowment comprises a residential building located in Dubai South, consisting of 40 apartments spread across five floors, along with parking facilities. The building, valued at Dh30 million, is projected to generate an 8 per cent return on investment, ensuring long-term support for low-income families.

The revenue from this endowment will be used to issue Saned cards, each worth Dh1,000. These cards will allow registered families to purchase essential food items from participating outlets, helping to alleviate the financial burden of daily living expenses.

 

Collaboration for Social Good

The Saned initiative was launched by the Endowments and Minors' Trust Foundation in Dubai (AWQAF Dubai) in collaboration with the Community Development Authority (CDA), as part of Dubai’s broader social welfare efforts. The initiative operates through Dubai’s Community Contributions Platform, Jood, which enables individuals and organizations to contribute to charitable causes.

So far, 3,000 Saned cards have been distributed, amounting to Dh3 million in support. The cards are being used to assist families registered with the CDA, including orphans, widows, senior citizens, people of determination, and other low-income citizens.

 

Community Involvement

The Saned initiative is designed to be a community-driven project, inviting contributions from all sectors of society. Businessmen, philanthropists, private companies, and government entities are encouraged to participate in this noble cause. By contributing to the endowment through the Jood platform, they can help ensure the continuous funding of Saned cards, making a significant difference in the lives of Dubai's most vulnerable residents.

Hessa Buhumaid, Director General of the Community Development Authority (CDA), expressed her support for the initiative, saying, “The Saned initiative embodies the values of cooperation and solidarity that are deeply ingrained in our society. By establishing this charitable endowment, we seek to collectively work to meet the food needs of vulnerable groups, including orphans, widows, senior citizens, people of determination, and low-income citizens. Our shared goal is to improve their quality of life and help alleviate the challenges they face.”

Ali Mohammed Al Mutawa, Secretary General of AWQAF Dubai, also praised the collaboration with the CDA, emphasizing that joint efforts are key to strengthening charitable and endowment initiatives in the emirate. He expressed confidence that the community would rally behind the Saned endowment, stating, “The initiative is designed to create a permanent investment to fund Saned cards, ensuring sustainable food support for those in need.”

 

A Lifeline for Low-Income Families

The Saned initiative reflects Dubai’s ongoing commitment to enhancing social welfare and supporting its most vulnerable citizens. By leveraging a sustainable endowment model, the project aims to provide long-term solutions to food insecurity for thousands of families. As the initiative grows, it is expected to attract greater community participation and ensure that the needs of low-income families are consistently met.

With the successful distribution of the first 3,000 Saned cards, the initiative is already making a tangible impact, offering much-needed relief to those facing economic hardship. As more contributions flow in, the Saned initiative will continue to be a lifeline for many, embodying the spirit of giving that defines Dubai’s commitment to social good

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