The new regulations aim to create a more respectful and consent-based telemarketing environment
Pavitra Shetty
Published on June 11, 2024, 17:32:19
The UAE government has recently implemented stringent regulations on telemarketing via phone calls, enforcing hefty fines of up to Dh150,000 for violators.
These rules, set to take effect in mid-August 2024, are aimed at controlling the rampant issue of cold calls, which are unsolicited calls made to potential customers. This regulatory change marks a significant shift in the telemarketing landscape in the UAE, designed to protect consumer privacy and reduce unwanted disruptions.
What Are Cold Calls?
Cold calls are unsolicited phone calls made by companies or telemarketers to promote products or services to potential customers without prior consent. These calls are often intrusive and can be seen as a nuisance by recipients.
Regulatory Requirements:
Penalties
Specific Fines
Consumer Protection
The new regulations prioritise consumer rights by ensuring transparency and preventing deceptive or aggressive marketing tactics. Consumers can lodge complaints about violations and companies are required to maintain detailed records of all marketing calls. This framework aims to create a more respectful and consent-based telemarketing environment.
Challenges for Telemarketers
Opportunities
Quality Over Quantity: Emphasis on approved and ethical marketing practices could result in better-targeted marketing efforts and potentially higher conversion rates.
Analytical Perspective
The UAE's new regulations reflect a global trend towards increased scrutiny and regulation of telemarketing practices. By enforcing these rules, the UAE aims to strike a balance between protecting consumer privacy and enabling businesses to operate within a structured, ethical framework.
This shift is expected to lead to more responsible telemarketing practices, enhancing the overall consumer experience while potentially creating a more sustainable business environment for telemarketers who adhere to the new standards.
For any enquiries or information, contact ask@tlr.ae or call us on +971 52 644 3004. Follow The Law Reporters on WhatsApp Channels.
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